Data Privacy Statement

Data processing by social networks

We maintain publicly accessible profiles on social networks. The individual social networks we use can be found below.

Social networks such as Facebook, Twitter, etc. can usually comprehensively analyse your user behaviour when you visit their website or a website with integrated social media content (e. g. like buttons or advertising banners). By visiting our social media presences, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing procedures may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

Legal basis

Our social media presences are intended to ensure the most comprehensive presence possible on the internet. This is a legitimate interest within the meaning of Art. 6, 1f GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which are to be stated by the operators of the social networks (e. g. consent within the meaning of Art. 6, 1a GDPR).

Responsible person and assertion of rights

If you visit one of our social media sites (e. g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both vis-à-vis us and vis-à-vis the operator of the respective social media portal (e. g. vis-à-vis Facebook).

Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period

The data collected directly by us via the social media presence will be deleted from our systems as soon as you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their data protection notices, see below).

Social networks in detail

Facebook

We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

We have entered into a Joint Processing Agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link: www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: www.facebook.com/settings.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: www.facebook.com/legal/EU_data_transfer_addendum and en-en.facebook.com/help/566994660333381.

For details, please refer to Facebook's privacy policy: www.facebook.com/about/privacy/.

Instagram

We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: www.facebook.com/legal/EU_data_transfer_addendum, help.instagram.com/519522125107875 and en-en.facebook.com/help/566994660333381.

For details on how they handle your personal data, please refer to Instagram's privacy policy: https://help.instagram.com/519522125107875.

Pinterest

We have a profile on Pinterest. The provider is Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. For details on how they handle your personal data, please refer to Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy

LinkedIn

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you would like to deactivate LinkedIn advertising cookies, please use the following link: www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
 Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: www.linkedin.com/legal/l/dpa and www.linkedin.com/legal/l/eu-sccs. For details on their handling of your personal data, please refer to LinkedIn's privacy policy: www.linkedin.com/legal/privacy-policy.

XING

We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Details on how they handle your personal data can be found in the XING privacy policy: https://privacy.xing.com/en/privacy-policy.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

For details on how they handle your personal data, please refer to YouTube's privacy policy: https://policies.google.com/privacy?hl=en

YouTube with expanded data protection integration

Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a video, YouTube will always establish a connection with the Google DoubleClick network.

As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.

Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your device or comparable technologies for recognition (e. g. device fingerprinting). In this way YouTube will be able to obtain information about this website’s visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud.

Under certain circumstances, additional data processing transactions may be triggered after you have started to play a YouTube video, which are beyond our control.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6, 1f GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6, 1a GDPR and § 25 para 1 TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e. g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under:  https://policies.google.com/privacy?hl=en.

Yumpu

We use the provider i-magazine AG ("Yumpu"), Gewerbestrasse 3, 9444 Diepoldsau, Switzerland, to display flip page catalogues on our website. By means of Yumpu, the content of pdf files is displayed as a so-called flip catalogue for everyone, freely accessible and easy to read directly in the web browser, without the need to load pdf files. To run the service, your web browser retrieves the content directly from Yumpu. Yumpu receives - as with every website - your IP address as well as information about your web browser, operating system, date and time of the request as well as the so-called referrer data (de.wikipedia.org/wiki/Referrer), provided that the referrer data is not disguised by your browser. You can find more information in Yumpu's privacy policy at www.yumpu.com/de/info/privacy_policy.