New website: The user wins!
Finally it is here - the new website gealan.de. For the relaunch, GEALAN tweaked two parameters: more speed, intuitive navigation and contemporary design increase the technical usability.
"With our new website, we are consciously moving away from self-portrayal to a user perspective," says GEALAN managing director Ivica Maurović. "Anyone who clicks on gealan.de has a need," adds Thomas Lagemann, art director at GEALAN, "and no matter what user group they belong to, we want to fulfil it, quickly and efficiently. I am convinced: the website will provide answers to all our partners, to technical, planning and aesthetic questions. But beyond that, it will also give them a positive experience, a good feeling.
The new website was developed with an external agency and colleagues at home and abroad in an agile process. The development process and the final product are part of the GEALAN digital strategy. Digitalisation is not an end in itself; it is only successful where it solves problems, creates improvements, and really helps the target group move forward - gealan.de shows how this can be done. The new website is the window to the window.
Waldemar Deutsch
07/09/2020
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